The Label

Rodeo Reverb Records emerged from the heat-warped highways and abandoned roadside motels of the American Southwest. We traffic in music that sounds like it was recorded in a cave at the edge of the known world—because sometimes it was.

Our catalog spans desert rock, doom-folk, experimental electronics, and whatever happens when you leave musicians alone in a ghost town with vintage equipment and questionable judgment.

Flagship Artists

On XEOJ-AM

Rodeo Reverb provides the sonic backbone of XEOJ-AM's rotation. You'll hear our artists throughout the broadcast day, plus exclusive sessions and unreleased material.

The Sound

We believe in music that sounds like a place. Not a studio, not a stage—a place. The hum of power lines at dusk. The way sound carries across open desert.

Part of the Great Western Productions universe.